Gadget Desk
10 September
Sandeep Dhand Ludhiana
Journalist
Apple has once again captured global attention with its annual launch event at Apple Park. CEO Tim Cook stepped on stage to introduce the highly awaited iPhone 17 series along with new AirPods, Apple Watch models, and more. The event focused on performance, design, health features, and Apple’s continued push into artificial intelligence.
Below is a detailed look at all the products announced during the event.
Apple AirPods 3 Pro – The Best Noise Cancellation Yet
Apple introduced the AirPods 3 Pro, which bring a major upgrade in Active Noise Cancellation (ANC). Apple claimed that this is the best ANC technology ever offered in any in-ear buds.
A standout feature is Live Translation powered by Apple Intelligence. This feature allows real-time language translation through gestures, making communication across languages easier than ever before. With this, travelers and professionals can interact without barriers.
Apple Watch Series 11 – Health at the Next Level
The Apple Watch Series 11 comes with stronger screen protection and better durability. The new WatchOS update has improved health and sleep tracking.
A major highlight this year is the hypertension monitoring feature. The watch can measure blood pressure and alert users about high or low readings. This is a big step forward for preventive health care.
In addition, Apple improved the heart health features, making the Series 11 one of the most advanced health-focused smartwatches available.
Apple Watch SE 3 – Affordable with Premium Features
Apple also launched the Apple Watch SE 3, a budget-friendly option with powerful performance.
Key highlights:
A new powerful processor
Always-on display
Sleep score tracking
Fast charging support
The SE 3 is designed for new Apple Watch users who want essential features at a lower price. On a single charge, it offers up to 18 hours of battery life.
Apple Watch Ultra 3 – Bigger Screen, Same Toughness
The Apple Watch Ultra 3 has also arrived. This year, Apple increased the screen area and improved the refresh rate in always-on mode.
The design remains almost the same as the previous generation, but the Ultra 3 continues to focus on durability and outdoor performance. This watch is meant for adventure lovers and athletes who need strong performance under extreme conditions.
iPhone 17 – Powered by A19 Chip
The biggest star of the event was the iPhone 17, powered by Apple’s latest A19 chipset built on the 3nm process.
Highlights include:
6-core CPU for faster performance
5-core GPU for powerful graphics
Ceramic Shield 2 protection for durability
48MP main rear camera with 2x optical zoom
Improved selfie camera with larger sensor
Design-wise, the iPhone 17 looks almost identical to the iPhone 16, but performance and camera upgrades make it stand out. Apple claimed that the phone is much faster and supports heavy gaming without issues.
iPhone 17 Air – The Slimmest iPhone Ever
Apple also unveiled its slimmest and lightest iPhone yet – the iPhone 17 Air. Despite being thin, Apple assured users that the device is strong and durable.
Key features include:
A19 Pro chipset with 6-core CPU and 5-core GPU
Single rear camera
Available in four colors
The iPhone 17 Air targets users who want a stylish and lightweight phone. Apple called it the most powerful processor in a slim phone. However, Samsung has already released ultra-thin phones, so it will be interesting to see how iPhone Air performs in the market.
iPhone 17 Pro – New Design with Better Cooling
The iPhone 17 Pro brings a fresh new design. The biggest change is in thermal management.
Apple introduced a vapor chamber cooling system to prevent overheating during high-performance tasks like gaming and video editing. The body is made of aluminum, making it lighter and stronger.
Performance improvements include:
40% faster than iPhone 16 Pro
Ability to run LLMs (Large Language Models) on the device
Ceramic Shield back panel for durability
Apple made it clear that the Pro series is built for power users, gamers, and professionals.
iPhone 17 Pro Max – The Ultimate Camera Experience
The iPhone 17 Pro Max is all about photography and video. Apple added three 48MP rear cameras with fusion technology.
For selfies, there’s an 18MP Center Stage front camera with a larger sensor for better low-light performance.
Apple compared the three rear cameras to eight professional lenses combined in one phone. For content creators, the Pro Max includes Genlock support, which helps in professional video editing and streaming.
Apple’s Strategy – Power, AI, and Health
Looking at all the announcements, three themes stood out:
- Performance – The A19 chips make iPhones and Air models faster than ever.
- Artificial Intelligence – From live translation in AirPods to running LLMs on iPhones, AI is deeply integrated.
- Health – Apple Watches now cover heart health, sleep, and even blood pressure, making them essential wellness tools.
Why These Launches Matter
Apple’s yearly launches are not just about products – they shape the future of technology trends.
The AirPods 3 Pro could change how people communicate across languages.
The Apple Watch Series 11 may save lives by detecting hypertension early.
The iPhone 17 Pro Max pushes mobile photography closer to professional camera standards.
Apple is targeting both premium buyers with its Pro lineup and budget-conscious users with the SE series and iPhone Air.
Conclusion – A Big Leap for Apple in 2025
The Apple 2025 event at Apple Park was packed with innovation. From the iPhone 17 series to AirPods 3 Pro and new Apple Watches, the company showcased a mix of power, design, and intelligence.
Apple is clearly moving toward a future where devices are smarter, faster, and more health-focused. With these new launches, the company has once again set a high bar for the tech industry.